{"id":184184,"date":"2018-04-18T14:21:07","date_gmt":"2018-04-18T12:21:07","guid":{"rendered":"https:\/\/scm.bz?p=184184"},"modified":"2018-04-18T14:21:07","modified_gmt":"2018-04-18T12:21:07","slug":"five-social-media-trends-for-journalists-to-watch-in-the-middle-east","status":"publish","type":"post","link":"https:\/\/scm.bz\/en\/five-social-media-trends-for-journalists-to-watch-in-the-middle-east\/","title":{"rendered":"Five social media trends for journalists to watch in the Middle East"},"content":{"rendered":"

The use, and adoption, of social media continues to rapidly evolve in the Middle East and North Africa (MENA). A recent\u00a0white paper<\/a>\u00a0from Damian Radcliffe and Amanda Lam (the authors of this post) at the University of Oregon provides an up-to-date analysis of the latest research, industry announcements and news related to the MENA region\u2019s youth bulge and digital growth.<\/p>\n

Here are five key developments:<\/p>\n

1. Social networks are now the most popular news source for Arab youth<\/h4>\n

The 2017 Arab Youth Survey highlighted how social media is reshaping the news habits of younger audiences. Their research\u00a0found<\/a>\u00a035 percent of respondents got their news on Facebook each day, ahead of online sources (31 percent), TV news channels and newspapers (9 percent).<\/p>\n

Young men and women in the Arab world are also more likely to share news content on Facebook than in past years. Among those ages 18 to 24, 64 percent said they\u2019d shared stories on the social network, up from 41 percent in 2015, as social media continues to become an increasingly influential source for discovering \u2014 and sharing \u2014 the news.<\/p>\n

2. Video\u00a0is huge<\/h4>\n

The 16-nation Arab Youth Survey also reported that YouTube is viewed daily by half of young Arabs (50 percent).<\/p>\n

Elsewhere, the Dubai Press Club\u2019s annual\u00a0Arab Media Outlook<\/a>\u00a0noted that Saudi Arabia is YouTube\u2019s largest market globally in per-capita consumption, and that video is the most popular online activity for young people. Those between the ages 15 to 24 in the MENA region spend 72 minutes per day watching videos online, compared to 16 minutes per day for those over age 35.<\/p>\n

3. Publishers, apps and users are continuing to invest in video<\/h4>\n

The fastest-growing video segment is short-form, amateur, digital content curated by Arab youth, according to the Dubai Press Club.<\/p>\n

In Saudi Arabia, CNN reported that\u00a0women are also vlogging on YouTube<\/a>\u00a0to express their views. Consumption of female-related content in the Kingdom increased by 75 percent in the past year.<\/p>\n

Given this, it\u2019s perhaps not surprising that apps like the mobile-first video platform\u00a0Newstag<\/a>\u00a0launched a video news service for the MENA region in 2017. The mobile app allows users to create and watch personalized video news. Currently,\u00a060 percent<\/a>\u00a0of its existing users are based in the MENA region.<\/p>\n

4. Social influencers contribute to brands\u2019 success<\/h4>\n

A\u00a0survey<\/a>\u00a0of 100 in-house marketing experts and brand managers in the United Arab Emirates (UAE) found that around 43 percent of marketers spend up to US$10,000 per social media influencer campaign. Half of those polled currently work with social media influencers in the region;94 percent believe social media influencer marketing plays a major role in the success of their brands.<\/p>\n

In 2017, Huda Kattan, an Iraqi-American makeup artist and Dubai-based businesswoman, was \u00a0named the world\u2019s highest-paid social influencer in the first-ever\u00a0Instagram Rich List<\/a>. She boasts 20.5 million followers and charges US$18,000 per post.<\/p>\n

Despite the popularity of influencer marketing, 74 percent of Middle Eastern women say traditional media remains their main source of information on products or brands.<\/p>\n

However, younger women have a different perspective. Ipsos MENA,\u00a0found<\/a>\u00a0that 47 percent of 18- to 24-year-old women report that online platforms are their main source of information on products or brands. We expect to see the power of online platforms \u2014 and the social influencers on them \u2014 will only grow.<\/p>\n

5. Trust in social media remains lower than trust in traditional media<\/h4>\n

Although the influence \u2013 and usage \u2013 of social media is growing, traditional media isn\u2019t dead yet. Notably, in an era of \u201cfake news,\u201d data from Northwestern University in Qatar (NU-Q) revealed that trust in mass media across<\/p>\n

Damian Radcliffe and Amanda Lam |\u00a0March 07, 2018<\/p>\n","protected":false},"excerpt":{"rendered":"

The use, and adoption, of social media continues to rapidly evolve in the Middle East and North Africa (MENA). A recent\u00a0white paper\u00a0from Damian Radcliffe and Amanda Lam (the authors of this post) at the University of Oregon provides an up-to-date analysis of the latest research, industry announcements and news related to the MENA region\u2019s youth […]<\/p>\n","protected":false},"author":24,"featured_media":184179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[295,318],"tags":[],"class_list":["post-184184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jobs-and-training","category-rotator-en","post-wrapper"],"acf":[],"yoast_head":"\nFive social media trends for journalists to watch in the Middle East - \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0633\u0648\u0631\u064a \u0644\u0644\u0625\u0639\u0644\u0627\u0645 \u0648\u062d\u0631\u064a\u0629 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 Syrian Center for Media and Freedom of 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