{"id":177852,"date":"2017-05-25T22:34:28","date_gmt":"2017-05-25T20:34:28","guid":{"rendered":"https:\/\/scm.bz\/techsupport\/how-the-middle-east-uses-social-media-5-key-trends.html"},"modified":"2018-02-11T23:03:39","modified_gmt":"2018-02-11T21:03:39","slug":"how-the-middle-east-uses-social-media-5-key-trends","status":"publish","type":"post","link":"https:\/\/scm.bz\/en\/how-the-middle-east-uses-social-media-5-key-trends\/","title":{"rendered":"How the Middle East uses social media: 5 key trends"},"content":{"rendered":"
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\u00a0By: Damian Radcliffe*<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Six years after the Arab Spring rocked<\/a> many parts of the Middle East<\/a>, the region continues to feel ramifications from this turbulent period.<\/p>\n

The pioneering work conducted by Andy Carvin<\/a> during this time ushered in a new era of social media newsgathering, with Carvin notably harnessing Twitter<\/a> as a source<\/a> to identify, share and verify stories<\/a> in a breaking news environment<\/a>.<\/p>\n

Social media, of course, was seen as playing a key role on the ground as well as in the newsroom. The extent of this remains open to debate \u2014 perspectives range from Malcolm Gladwell\u2019s \u201cSmall change \u2013 why the revolution will not be tweeted<\/a>\u201d to John Pollock\u2019s \u201cStreetbook \u2013 how Egyptian and Tunisian youth hacked the Arab Spring<\/a>\u201d and Clay Shirky\u2019s essay on \u201cTechnology, the public sphere, and political change<\/a>\u201d \u2014 but what is clear is that six years on, social media\u2019s importance on the media and communications landscape in the Middle East is greater than ever.<\/p>\n

Here are five key trends that journalists and news organizations working in the region need to consider:<\/p>\n

1. Facebook is too big to ignore<\/h4>\n

This may seem pretty obvious, but the number of active monthly users to the world\u2019s largest social network has tripled in the Middle East<\/a> since 2012. Across the region, Facebook now has 136 million monthly users. In a region of more than 300 million people, this leaves plenty of room for growth, too.<\/p>\n

Aside from its primary product, data from Northwestern University in Qatar found that among Arab nationals, WhatsApp is the most popular direct messaging service<\/a> in the region.<\/p>\n

2. Usage of visual platforms is growing fast<\/h4>\n

Alongside this, another Facebook-owned service \u2014 Instagram \u2014 now has more users than Twitter, according to a survey<\/a> of internet users (nationals only) in Egypt, Lebanon, Saudi Arabia, Tunisia and United Arab Emirates.<\/p>\n

The global Connected Life study, published by the research agency Kantar TNS, highlighted<\/a> that both Instagram and Snapchat are growing rapidly in the major Gulf markets of Saudi Arabia and UAE.<\/p>\n

Among internet users, Instagram in UAE grew from 38 percent in 2014 to 60 percent in 2016, and from 57 percent to 82 percent in Saudi Arabia. Snapchat, meanwhile, grew from 24 percent to 74 percent in Saudi Arabia during 2014 and 2016, and from 15 percent to 53 percent in UAE.<\/p>\n

To put this growth of visual-led social networks in context, Snapchat \u2014 the ephemeral messaging network \u2014 grew globally from 12 percent to 24 percent of internet users between 2014 and 2016, whilst Instagram\u2019s reach was up from 24 percent to 42 percent.<\/p>\n

3. The Middle East loves video<\/h4>\n

The Middle East and North Africa (MENA) is the fastest-growing consumer of videos on Facebook<\/a>, watching twice the global average; the region also has the world\u2019s second-highest online video viewership<\/a>, second to only the United States.<\/p>\n

The video functionality found in fast-growing social networks like Snapchat and Instagram feeds into this trend, while YouTube is also seeking to double-down on MENA\u2019s video fixation. Its mobile app now allows users in Egypt, Jordan, Libya, Yemen and Algeria to view content offline<\/a>, thus minimizing expensive data use.<\/p>\n

4. The mobile experience is paramount<\/h4>\n

Many of these social media experiences have mobile at their heart. Among MENA\u2019s 136 million Facebook users, 93 percent access it via mobile.<\/p>\n

As far back as 2013<\/a>, 50 percent of YouTube views in Saudi Arabia, and 40 percent in UAE, came from mobile devices<\/a>. And lest we forget, popular services like WhatsApp, Snapchat and Instagram are already mobile-first \u2014 or mobile-only.<\/p>\n

Looking to the future, the GSMA<\/a> predicts<\/a> the total number of smartphone connections in the region will grow by 117 million to 327 million<\/a>. Fifteen years ago, the Middle East and North Africa had only 19 million total mobile connections.<\/p>\n

5. Navigating privacy concerns and other restrictions<\/h4>\n

Governments and regulators in the region continue to enjoy an uneasy relationship with digital technologies. In 2016, services were restricted on a temporary, or permanent, basis across the region. This included blocks of multiple services in Turkey during March, July<\/a> and November<\/a>. Saudi Arabia added calls from the app Line to its list of blocked services<\/a> in September, while a few months earlier UAE issued a new law banning<\/a> the use of virtual private networks.<\/p>\n

Given this, it\u2019s no wonder, as Northwestern University in Qatar reported<\/a>, \u201cnearly seven in 10 national internet users say they changed how they use social media due to privacy concerns.\u201d<\/p>\n

Journalists and news organizations need to recognize that this will impact newsgathering and distribution, so we can expect to see continued interest<\/a> in encrypted services like Telegram, WhatsApp, and the alleged favorite<\/a> of White House staffers, Confide<\/a>.<\/p>\n

This desire for greater privacy, coupled with the primacy of mobile and social video and the importance of Facebook\u2019s portfolio of social media services, needs to be at the heart of any effective social media strategy in the Middle East for the foreseeable future.<\/p>\n

* \u00a0Damian Radcliffe<\/a> is the Carolyn S. Chambers Professor in Journalism at the University of Oregon, a Fellow at the Tow Center for Digital Journalism at Columbia University and an Honorary Research Fellow at Cardiff University.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

\u00a0By: Damian Radcliffe* Six years after the Arab Spring rocked many parts of the Middle East, the region continues to feel ramifications from this turbulent period. The pioneering work conducted by Andy Carvin during this time ushered in a new era of social media newsgathering, with Carvin notably harnessing Twitter as a source to identify, […]<\/p>\n","protected":false},"author":24,"featured_media":179345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[372],"tags":[],"class_list":["post-177852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-support-and-digital-safety","post-wrapper"],"acf":[],"yoast_head":"\nHow the Middle East uses social media: 5 key trends - \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0633\u0648\u0631\u064a \u0644\u0644\u0625\u0639\u0644\u0627\u0645 \u0648\u062d\u0631\u064a\u0629 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 Syrian Center for Media and Freedom of Expression<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scm.bz\/en\/how-the-middle-east-uses-social-media-5-key-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the Middle East uses social media: 5 key trends\" \/>\n<meta property=\"og:description\" content=\"%\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scm.bz\/en\/how-the-middle-east-uses-social-media-5-key-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0633\u0648\u0631\u064a \u0644\u0644\u0625\u0639\u0644\u0627\u0645 \u0648\u062d\u0631\u064a\u0629 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 Syrian Center for Media and Freedom of Expression\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scm.center\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-25T20:34:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-11T21:03:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/scm.bz\/wp-content\/uploads\/2017\/05\/6098242170_950fceb0be_b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"scmadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SyrianCenter\" \/>\n<meta name=\"twitter:site\" content=\"@SyrianCenter\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"scmadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/scm.bz\/en\/how-the-middle-east-uses-social-media-5-key-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/scm.bz\/en\/how-the-middle-east-uses-social-media-5-key-trends\/\"},\"author\":{\"name\":\"scmadmin\",\"@id\":\"https:\/\/scm.bz\/#\/schema\/person\/d116d4c43d9f3d4fe4b61619e91ead45\"},\"headline\":\"How the Middle East uses social media: 5 key trends\",\"datePublished\":\"2017-05-25T20:34:28+00:00\",\"dateModified\":\"2018-02-11T21:03:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/scm.bz\/en\/how-the-middle-east-uses-social-media-5-key-trends\/\"},\"wordCount\":834,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/scm.bz\/#organization\"},\"image\":{\"@id\":\"https:\/\/scm.bz\/en\/how-the-middle-east-uses-social-media-5-key-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scm.bz\/wp-content\/uploads\/2017\/05\/6098242170_950fceb0be_b.jpg\",\"articleSection\":[\"Tech Support and Digital Safety\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scm.bz\/en\/how-the-middle-east-uses-social-media-5-key-trends\/\",\"url\":\"https:\/\/scm.bz\/en\/how-the-middle-east-uses-social-media-5-key-trends\/\",\"name\":\"How the Middle East uses social media: 5 key trends - 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